
Nutpecker
Location: Jammu
Packaging Design and Visual Identity
In a competitive e-commerce market, our brief was to design a product that stands out! We drew inspiration from vintage Indian labels to create a detailed hand-drawn graphic, and built a colour palette inspired by a spectrum of colourful textiles and some of our favourite Indian sweets.
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Nutpecker is packaged in the foothill city of Jammu. The company processes nuts from accross the world, flavours and packs it to suit the Indian market.
We proposed the name 'Nutpecker', for its quirkiness and sticky nature. The vividly floral and leafy logo speaks of the multiple ecosystems from where these nuts are sourced and the experience that is brought to the buyer every time they peck the delicious nuts packed inside.
The brief given to us was twofold. First, to create a graphical system adaptable to different sizes and types of containers. Therefore, the logo as a central element takes the form of a label, easily used on any package or container.
Second, it had to accommodate many more products in the future. Hence, the logo has multiple bright colours, giving flexibility to adapt to many colours moving forward.
Can't wait for Nutpecker to hit the markets this year!